About

OUR STORY

"Don't give up on your dreams."
— Erica, Founder

Founded in Seaside, California, Chula Cholita was created for the homegirls who grew up around lowriders, oldies, car shows, and Chicana culture.

This brand was built from hustle, pride, and corazón. Inspired by 90s homegirl style and the culture that raised us, every piece is made to represent the women who lean, cruise, and stay true to who they are.

From Seaside to the world, we ship worldwide because the culture has no borders.